Wednesday, October 7, 2009

Also in attendance- Part 1

"I will not rest until I have you holding a Coke, wearing your own shoe, playing a Sega game featuring you, while singing your own song in a new commercial, starring you, broadcast during the Superbowl, in a game that you are winning, and I will not sleep until that happens."

Sounds familiar? Well don't get us wrong. We obviously wouldn't promise you Hollywood super-agent Jerry Maguire. But we have managed the non-fictional Indian equivalent.
Latika Khaneja-Founder and Director at Collage Sports Management, and a fellow MBA herself, will be co chairing the panel discussion at the conclave.

"Sports: Career Opportunities for an MBA" will look to cover a wide range functions in the sports industry that a manager can look to work in. Sports Management being just one of them. So what makes Ms. Khaneja one of the best(if not the best) persons to speak on that platform? We present our case-
Ms. Khaneja, who was born and spent the first nine years of her life in different small towns in Canada completed her graduation from SRCC,Delhi. After college, she worked hard to get into an IIM. She did. But after getting her management degree, she soon got married in 1987. The next three years were spent in Mosul, Iraq, where her husband had a family business.Khaneja started a garment export business in 1991 after the couple came back to India. By the time she was through in 1999, her business was worth Rs 15 crore. "But I was tired of doing the same thing", she says.

Those were the heady dotcom days. And Khaneja worked hard to do a book guide show which combined dotcom with television. But it didn't really work. Fast forward to now, the sports agent thing has more than worked out. Her job includes organising the million buck endorsement deals. Of course, she makes a decent packet herself.

For cricketers such as Virender Sehwag, Amit Mishra, Ishant Sharma, Ashish Nehra, Dinesh Mongia, Gautam Gambhir & Sanjay Banga, she's the go to lady for anything off field. Not to mention India's Olympic shooting star Rajyavardhan Singh Rathore.

The job is tougher than it seems though. Ringing up CEOs, convincing them to invest in a particular sportsperson, making well-researched presentations, negotiating deals, examining the legal side of contracts the range of work is staggering. But the graduate from IIM, Calcutta, has done more than admirably so far.

Impressed? Well, we are too.

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