Sunday, October 4, 2009

Branding the Commonwealth Games - A Marketing Challenge(updated on 07/10)

The event is scheduled as the opening session of the first ever Sports Marketing Conclave hosted by IMT Ghaziabad.

The Commonwealth Games, in its nineteenth avatar, presents itself as a tremendous opportunity for India to do a China on the world stage. The success story of Beijing was undoubtedly in large part due to the stellar communication strategy adopted. You get the drift..
So what then is the future marketers of India’s take on the marketing of India’s future? Well, that's exactly what the communication team from the Games have agreed to come and find out.
The esteemed judges come in expecting a range of creative ideas, backed by some solid marketing acumen, as student managers vie with each other to paint their vision on the marketing canvas that is the Commonwealth Games 2010.

The Challenge
1) Branding Delhi as a world class city suited to host an event of this scale.
2) Packaging the event so as to make it attractive to the prospective advertisers and event sponsors.
3) Designing an effective promotional strategy to increase awareness about CWG Delhi 2010.
4) Promoting a culture of sports in the country.
5) Showcasing Delhi 2010 better than the previous commonwealth games at Melbourne in 2006.

The Deliverables
1) A roadmap for the marketing and communications strategy for CWG Delhi 2010.
2) Integrated Marketing Communication elements including but not limited to OOH and social media .

The entries are to be sent as a .ppt file along with the attachments (if any) to

Team Size- 3 or less. The participants of one team may belong to separate B-Schools.

23:59,18th October 2009.

1st place- 10,000 Rs + Certificate 2nd place- 5,000 Rs + Certificate

The name of the deliverables should follow the format - Branding_CWG2010_Teamname. The subject of the mail should read Branding _CWG 2010_Teamname. The mail should contain the name, college name, email id and contact number of each of the participants.

(Edit) Registration details-

All participating teams need to send a confirmation mail by 14th October,23:59 hours.
This supersedes all prior information relating to registration.

To register, send in a mail to with subject as Registration_Teamname with details of each of the members (Name,Institute,Contact Number,email).

All communication/queries are to be directed to:

Sahil Mehra 9818615953 Alekhya Chakrabarty 9312758144

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